Restaurants eye sweet success with Halloween promos

By Lisa  Jennings

Eye Scream dessert from the 2941 Restaurant in Falls Church, Va.

(Oct. 29, 2009) With Halloween falling on a Saturday night this year, restaurateurs across the country are hoping to revive zombified guest traffic all weekend by offering ghoulishly value-added treats — as well as a few tricks.

Promotions range from cute, including Papa Murphy’s Jack-O-Lantern pizzas, to downright creepy, such as the “Eye Scream” dessert at 2941 Restaurant in Falls Church, Va.

For customers looking for special effects, the Eye Scream dessert at 2941 Restaurant was designed by pastry chef Anthony Chavez. Available throughout October, the dessert includes Valrhona white chocolate, pistachio mousse and raspberry-lychee coulis, presented on a smoking dish of dry ice. The dish is priced at $15, a la carte, or for an additional $10 along with one of the restaurant’s two prix-fixe options, including four courses for $58 and a three-course bar tasting menu for $30.

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